e-Privacy and cookie policy

This privacy policy sets out how Caroola.com (referred to as “Caroola”) uses and protects any information that you provide when you use our website, mobile website or apps.

The confidentiality of your information is of paramount concern to us. To this end, Caroola uses reasonable endeavours to comply with Data Protection.

Caroola is committed to ensuring that your privacy is protected. Should you decide to provide certain information by which you can be identified when using this website, then you can be assured that your data will only be used in accordance with this privacy and cookie policy. Any other data which we collect cannot be used to personally identify you and is used to help us make improvements to the site and our marketing.

The cookies set by Caroola do not contain personally identifiable information and Caroola will not associate a cookie with personally identifiable information without your consent.
We may amend this privacy policy from time to time and new versions will be posted on this website with an updated version number and date displayed at the top of this page.

What information may we collect when you use this site or when you contact us?

We collect anonymous aggregated data about how visitors use this site. We may use cookies or other technology to understand how people are using our site. The data is aggregated and anonymous so we cannot identify you personally. We refer to this as non-personal information.

What we do with the non-personal information we gather?

We may use non-personal data in order that we can learn more about online behaviour to improve our website and to provide a better experience of our brand. Often we will use cookies for such measurement purposes. From time to time we may also analyse IP addresses, user agent strings or other anonymous data sources too.

How long will we keep the data?

Non-personal information may be held for as long as it is necessary in order that we can monitor aggregated statistics about the use of our site and exposure to our brand. If we set a cookie you can see the expiry data in your browser’s cookie settings.

What is a cookie?

A cookie, also known as a browser cookie, is a text file containing small amounts of information which a server may download to your computer, mobile or tablet when you visit a website or use an app.

There are different types of cookies which are used to do different things, such as letting you navigate between different pages on a website efficiently, remembering preferences you have given and helping us to identify ways to improve your overall site experience. Others are used to provide you with advertising which is more tailored to your interests or to measure the number of site visits and the most popular pages users visit.

Cookies are also created not just by the website the user is browsing but also by other websites that run display ads and social sharing features for example. These are often known as 3rd party cookies.

Due to their core role of enhancing and enabling usability or site processes, disabling certain cookies may prevent you from using certain aspects of the Caroola website.

There are two different types of browser cookies:

(1) Session cookies are stored in the computer’s memory during a user’s browsing session and are automatically deleted from the user’s computer when the browser is closed or the session is deemed to have ended.

These cookies usually store a session ID that is not personally identifiable to users, allowing the user to move from page to page without having to log in repeatedly. They are widely used by commercial websites; for example to keep track of items that a consumer has added to a shopping basket.

Session cookies do not collect any information from the user’s computer. Session cookies expire at the end of the user’s browser session and can also become inaccessible after the session has been inactive for a specified length of time, usually 20 or 30 minutes.

(2) Persistent cookies are stored on the user’s computer and are not deleted when the browser is closed. Persistent cookies can be used to retain user preferences for a particular website, allowing those preferences to be used in future browsing sessions.

Persistent cookies usually assign a unique ID to the user’s browser and they are usually configured to identify a user for a prolonged period of time, from days to months or even years.

Each type of cookie can be set and controlled by Caroola, known as a first-party cookie, or a third party such as Twitter (to enable social sharing), known as a third-party cookie.

Why does Caroola use cookies?

We use cookies to better understand how people find and use our site in order that we can make continual improvements to provide a better user experience. This may be to help you find what you want more easily through to making sure that we invest our marketing efforts appropriately so we don’t waste money.

How does Caroola use cookies?

Caroola only uses browser cookies to measure non-personal information, for example, to learn about the behaviour of visitors to our website. The more we learn, the better we are able to provide relevant and interesting content and services. The cookies set by Caroola do not contain any personally identifiable information and Caroola will not associate a cookie with personally identifiable information without your consent.

How do we get your consent to use cookies?

Currently, Caroola operates an ‘implied consent’ policy which means that we assume you are happy with this site setting cookies. If you are not happy then you should either not use this site, or you should delete Caroola cookies having visited the site, or you should browse the site using your browser’s anonymous usage setting (called “Incognito” in Chrome, “InPrivate” for Internet Explorer, “Private Browsing” in Firefox and Safari etc.) Click here for an overview of privacy at Google https://tools.google.com/dlpage/gaoptout

Which 3rd-party cookies does this site use?

We use various persistent cookies and here are some of the most important ones, though this is not a comprehensive list.

  • Google
  • CookiePro
  • Bing (Microsoft Advertising)
  • VWO (A/B Testing)
  • Live Chat Functions (LivePerson/MoneyPenny)

Other measurements that you should be aware of

Social buttons: On some of the pages of the site you will see ‘social buttons’ which enable users to share or bookmark the web pages or certain content. For example, there may be a button for Twitter, Google +1, Facebook ‘Like’, LinkedIn ‘Share’ and others.

When you click on these buttons, you should be aware that these sites are likely to be collecting information about what you are doing all around the internet, including on Options’ site, by setting one or more of their own cookies. In some cases, these sites will be registering the fact that you are visiting Caroola and the specific pages you are on, even if you don’t click on the button if you are logged into their services, like Google and Facebook.

Caroola is not responsible for the data generated by or processed by such third parties. Therefore, you should check the respective policies of each of these sites to see how exactly they use your information and to find out how to opt-out or delete such information.

External web services: We use a number of external web services on the Caroola site, mostly to display extra content within our web pages; for example YouTube videos. As with social buttons, we cannot prevent such sites from collecting information on your usage of this embedded content but you can block the cookies. Links to other websites from Caroola.co.uk

Our website contains links to other websites. If you click on a link and leave our site we do not have any control over the website which you visit, nor can we measure what you do on that site. This Privacy and Cookie Policy only relates to Caroola.