Introducing Caroola

Big news for all you small business owners, sole traders, and contractors out there – Optionis Group is now Caroola Group! The market-leading professional services provider has unveiled its new corporate brand identity and name change in a bid to “accelerate growth in key markets.” And we’ve got all the juicy details for you.

As you may already know, Optionis Group has been providing accountancy, tax and payroll employment solutions to the UK’s self-employed community for years. But after a two-year transformation project, they’ve taken things to the next level. The focus was on building innovative technology to unlock market-leading service levels, and now they’re delivering it all under one name – Caroola Group.

But that’s not all, folks. The rebrand also means that SJD Accountancy, First Freelance, Nixon Williams, and ClearSky Accounting will all be coming together to form one single brand – Caroola Accountancy. And that’s not the end of it. Parasol and Brian Alfred brands are also part of the Caroola Group now. Exciting stuff, right?

Caroola Group’s new CEO, Andy Ross, will be leading the charge as the company charts a new strategic direction. And he’s got plenty of experience guiding businesses through periods of transformational change in multiple industries across the UK and Europe. So, you can rest assured that you’re in good hands.

But what about the company’s ethos? Well, the launch of the new brand is dedicated to further building on their customer-centric, modern approach to accountancy for the self-employed community. That means you can expect the same great service, just with a new name and look.

Andy Ross, CEO of Caroola Group, said: “This rebrand project has been in the making for a long time and I’m thrilled to be part of the team to help launch Caroola – it signals an exciting new journey for the group.

“The Caroola Group will support us in building and strengthening our solutions for the self-employed and business community in the UK, as well as helping us accelerate growth in key markets at a time when the need for expert tax and accountancy support is greater than ever.”

“We’re confident that the Caroola Group is a solid foundation for our future growth plans.” 

“The whole team, our partners and the board are excited to embark on this new journey as Caroola Group, keeping our customers at the core of our brand proposition and evolving our products and services to suit an ever-changing marketplace.”