Who we are

Background Information

We are a market-leading professional services provider, specialising in employment and payroll solutions, alongside comprehensive accountancy and tax services. 

With over 300 employees across our offices in Warrington and Blackpool, plus a flexible hybrid and remote workforce, we help businesses and individuals navigate the complexities of employment, payroll, tax compliance, and financial management.

Caroola Group began as a collection of contractor accounting and payroll companies, which merged to form the Optionis Group in 2012. Over the years, we’ve grown through several acquisitions, integrating them into our core services. Today, Parasol, Caroola Accountancy and baa accounting operate as part of Caroola Group, delivering a full range of EOR (Employer of Record), payroll and accounting services. 

Our mission

Our mission is to be the market leader in providing secure, compliant, and trusted employment, payroll, accountancy, and tax services. We empower businesses to grow and streamline efficiencies while delivering exceptional service. With a commitment to integrity and customer satisfaction, we are dedicated to providing tailored solutions that make our clients' lives easier, helping them to succeed.

Our values

“Our values are not just a poster on the wall. They are something that we embed in the business.

I really believe that having values that reflect who we are and what we want to be as a company are a key part of building the foundations to help the business going forwards.”

Andy Ross, CEO

“[Our values are] not just a poster on the wall, they are something that we embed in the business.

I really believe that having values that reflect who we are and what we want to be as a company are a key part of building the foundations to help the business going forwards.”

Andy Ross, CEO

Celebrate and encourage diversity

Respect individuality and be inclusive

Feel safe and supported at work

Make sure your voice can be heard

Celebrate and encourage diversity

Respect individuality and be inclusive

Feel safe and supported at work

Make sure your voice can be heard

Achieve more through teamwork than on your own

Be open and honest

Act with integrity

Be a role model

Achieve more through teamwork than on your own

Be open and honest

Act with integrity

Be a role model

Celebrate and encourage diversity

Respect individuality and be inclusive

Feel safe and supported at work

Make sure your voice can be heard

Have a can-do will-do mindset

Maintain an aptitude for learning

Deliver on your commitments

Help create a sense of speed

Our team

To be a market leader, we need exceptional people who are passionate about our mission. That's why, when we are looking to hire new team members, we search for individuals who align with our values, believe in our company mission and embody our company values. 

In return, we do what we can to make Caroola Group a place where people want to work. Andy Ross, our CEO, says: 

“I’m committed to making sure that Caroola is a business that people are proud to work for and want to work for, and that is very much more about culture and values than just what we do.” 

Staff testimonials

  • "I've learned so much in my time at Caroola. It's amazing being somewhere that really cares about me and my development."
    Elliot Dugdale
    Creative Lead